OUR STORY
OUR STORY
In 2019, following a multi-year stint as a management consultant at Bain & Company, Molham founded Beyond with the intention of creating impactful ventures that set a new standard for excellence.
Sand Circus
The first of Beyond’s ventures, Sand Circus is our group’s creative growth & talent agency. Initially launched as a pure talent agency, today it fuels both creative talents’ and global brands’ market share growth in Saudi Arabia, the UAE, and other Gulf countries.
Insomnia Records
Alongside Sand Circus, we built Insomnia Records, a modern-day record label creating hit records for brands such as Samsung, Lipton, and Amazon.
MELT London
In 2024, the group decided to launch MELT London with the mission of elevating the world’s emotional state. MELT’s vision is to become the global leader in luxury candles.